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1. Most Jewelry is Marked Up 100 Percent
Jewelry is a product that people don’t buy every day and jewelry stores only turn their pricey inventory about once a year, so the markup is generally 100 percent. (Unless you buy from a wholesaler like us.) The 50% Off Sale & Huge Sales at Jewelry Stores are not really sales
If you see a sale price in the newspaper, don't fall for it. You will probably pay much more than the regular price. Some major retail jewelry stores, prior to a sale, will mark up diamond rings double or triple the normal selling price, then marked them half-price during a sale. At Diamond and Gold Warehouse our Dallas Wholesale Diamond Rings and Dallas Engagement Rings are priced at the regular price, we don't mark up our jewelry to bring it down just to make a sale. Our Dallas Wholesale Rings and Dallas Engagement Rings are the best quality. They are beautiful, vibrant in color and gorgeous on the finger. The expression on her face when she sees your gift of love for her......is priceless.
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2. The 'Wholesale' Diamond Price List
|The trade isn't happy that there is a price list for diamonds. The Rapaport
Diamond Report is a necessary evil though, and all diamond dealers reference it
when they sell. However, Rap sheet isn't necessarily a wholesale diamond price list.
There is a cushion built in so that jewelers have some room for profit now that
jewelry customers have become savvier with their purchasing. To get the best quality for your money in Dallas Wholesale Diamond Rings and Dallas Engagement Rings, come and see our selection at Diamond and Gold Warehouse.
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3. It is Hard To Grade a Diamond if it is Already Set
|How good of a diamond do you need to buy? We will teach you everything you
need to know about the
Four Cs of Diamonds,
but remember this: diamonds are graded UPSIDE
DOWN. Even people who grade diamonds for a living can't tell the color or
clarity grade when the stone is right side up, which is the only way that you
will ever see it once it is set in a ring.
4. Cut Is the Most Important 'C'
|The diamond quality factor that makes the most difference in the beauty of the
stone is also the factor that makes the least amount of difference in its price: CUT
The cut of a diamond isn't just its shape but the angles, proportion, and finish
of its profile. The cut of a diamond determines how well the diamond handles
light. When a stone is well cut, almost all of the light that goes in bounces
around and comes back out, showing up as all those sparkles of brilliance.
It is the same principle as a prism; the angles have to be exactly
right to reflect the light back out at your eye.
5. Fluorescence Costs Less (And Looks Better)
|The Gemological Institute of America did a study to test expert and non-expert
opinions on diamond appearance and fluorescence (science). They showed diamonds
with identical grades except fluorescence to a large group of dealers and asked them
which was better. They couldn't tell the difference, except when the
color of the original diamond was in the yellowish range (K and down.) In
those cases the diamond dealers thought that the fluorescent diamonds had
better color than they really did. You can make up for color with fluorescence,
which is a positive factor, especially on your wallet. Furthermore the Gemological Institute of America checked their database of diamonds
and calculated what percentage had fluorescence, and found diamonds with
fluorescence were more
6. Size Matters, But It Goes Up In Steps
|Diamond pricing is based on rarity, so the bigger the diamond the more it costs
per carat. But diamond prices don't increase in a smooth rational curve. They go
up on steps because people think in round numbers. The biggest step, not
surprisingly, happens at 1.00-carat. People want a 1.00 carat diamond. They
don't want a 0.96-carat diamond. Therefore a 1.00 carat diamond costs a lot more per
carat. And because cutters are trying very hard to hit that magic number, a lot
of 1.00-carat diamonds aren't very well cut. The cutters are trying to hold
onto a few more points.
7. Some Certificates are Just Worth The Paper They are Written On…
|Diamond comparison shopping seems pretty straightforward. You get a grading
report with the color, clarity, carat weight, and a little bit of cut
information and you just take the best deal. There's just one problem. There are
a lot of companies that issue diamond grading reports. And they don't all grade
to the same standards. The most recognized standard for grading is the GIA and
8. Be Careful of Jewelry Appraisals and Insurance
There are many fine reputable skilled people who are jewelry appraisers, but appraisals are
one of the jewelry industry's many dirty secrets. Many of the appraisers are gemologists,
They usually have a diamond master set and are fair at grading
diamonds, but will often look up the price of the diamond on the Rapaport Sheet.
The problem is that they need to be able to grade fine colored gemstones and know
the market, and many of them lack the market expertise. And if the jewelry being
appraised is Estate jewelry, the ability to appraise the price is less. The
reason is that they're not taught appraisal skills at gemology school. They're
taught gem identification, which doesn't include researching markets, how to find comparisons, what the differences
are between retail replacement, liquidation, and estate values are. Their lack
of knowledge in the jewelry market will hurt your appraisal.
However, this does not mean you want to stick with jewelry stores either.
The reason being is their conflict of interest. Most appraisals are done by
retail jewelers, which usually means they are either selling the piece to you, judging a piece
that their competition sold you, or evaluating a piece that you want to sell to
them. The ability to be fully objective is nearly impossible. On a side note always be careful of any appraisal from a
retailer that gives a value for the item that is more than you are paying.
Why is the appraisal so important? When you are having your jewelry appraised
for insurance purposes. Undervalued jewelry or overpriced jewelry will cost you
if something happens to the piece. Insurance companies could solve this
issue by only accepting appraisals from really qualified people, but they don't.
And because many appraisers don't understand the law or how
insurance works, the appraisals are incomplete, which can cost you in the end.
|The insurance company, in
most cases, only has to replace your item, and the replacement
it based on the pathetically inadequate description on the appraisal, using
their own wholesale sources. You pay insurance based on the
retail value of the piece; the insurance company buys it at wholesale (half) and
gives it to you. To truly avoid any loss of value you need an insurance policy that specifies retail
replacement at the place you bought the item. There is only one company that
does that nationwide (although a few states require it of all insurance
companies). That company is Jewelers Mutual of Neenah, Wisconsin, a non-profit
It is in your best interest to trust a GIA or EGL USA grading report, and to be
careful of other appraisers and the insurance you buy for that piece of jewelry.
9. There is a New Diamond Treatment
|There are diamonds made in a laboratory, but they are used mostly for industrial
purposes. Space shuttle windows, grinding powder, super fast chips, stuff like
that. Gem-quality synthetics aren’t cheap enough to be a threat. (The only ones
we see are fancy yellows.) The main impact of synthetics on the gem diamond
market is that the technology used to make diamonds can also be used to improve
10. Almost All Colored Gemstones are Treated
|Unlike the diamond industry, which is full of big, well-capitalized
multinational mining companies, most colored gemstone miners are about one step
up from a guy with a shovel and panning basket. (And in many cases that's
exactly who mines gems.) Therefore, production is pretty small and inconsistent
and dealers have put a lot of effort into maximizing what they have. What that
means for you is that whatever a colored gemstone looks like when it comes out
of the ground, someone will try to make it look better.
The most ingenious example of this is high-temperature heating of ruby and
sapphire. Both of these gemstones are the mineral corundum, which is aluminum
oxide. The color is created by trace elements, chromium in the case of ruby and
titanium and iron in the case of sapphire. When treaters take ruby or sapphire
up close to melting point, more of these trace elements are dissolved, basically
(OK, there is some stuff about valence states, and oxygen does go in or out, but
you get the general idea.) Heat maximizes the potential of what is
already there, which is why the trade decided that it was an acceptable
enhancement and could be sold as a normal product. Today, a lot of gems are
heated, most at temperatures much lower than that required for ruby and
sapphire, including tanzanite, citrine, aquamarine, tourmaline, and amethyst.